Selected Portfolio

MASERATI

> Strategy / Concept / Storyboarding / Copywriting
> Challenge: New spots for South Florida, zero budget to shoot
> Solution: I combed through hours of existing Maserati footage and developed storyboards and scripts specific to the market.
> Result: Ads worked so well we pulled the spots after six weeks because the dealers ran out of inventory.

SYLVESTER COMPREHENSIVE CANCER CENTER

> Strategy / Concept / Storyboarding / Copywriting / Casting / Production
> Challenge: Cancer hospitals can be intimidating.
> Solution: Show the possibilities of life after receiving care.

Aster Awards
> Gold, Total Advertising Campaigns
Telly Awards
> Silver, Branded Content, Branding Campaign
> Silver - Local TV, General-Hospital
> Bronze - Online Commercial, General-Hospital
> Bronze - Non-Broadcast, Outdoor/Environmental-Non-Traditional
> Bronze - Local TV, General-Hospital

LEON MEDICAL CENTERS

> Strategy / Concept / Storyboarding / Copywriting / Casting / Production

SEGURA VIUDAS CAVA

> Creative Development / Copywriting / Reporting