WORK

Content Director
Roar Media | January 2025 - May 2026
> Clients included: Four Seasons Yachts, Royal Caribbean, Viva Resorts by Wyndham, Ultimate Resort Vacations, Formula E, Miami Dade College
> Developed messaging strategy for every agency client, including for the launch of the inaugural year of Four Seasons Yachts
> Managed a team of three full-time copywriters + freelancers
> Led client presentations and new business pitches

Associate Creative Director | Senior Copywriter
WOW MKTG | January 2018 - December 2024
> Clients included: University of Miami Health System, Sylvester Comprehensive Cancer Center, Maserati USA, DoorDash, Leon Health
> Developed creative concepts and strategy
> Managed a team of five designers and art directors
> Oversaw broadcast commercial, digital video, and photo shoot productions
> Wrote copy for television and radio ads, print ads, advertorials, websites, brochures, digital ads, out-of-home
> Led client presentations and new business pitches

Digital Copywriter | Business Development Analyst | Front Desk
Republica Havas | April 2011 - October 2017
> Clients included: Google, Toyota, Walmart, Intel, Telemundo, Goya Foods, Flor de Caña Rum, Segura Viudas Cava
> Started at front desk
> Wrote new business proposals
> Managed relationship with NMSDC
> Wrote digital and social media copy for national clients

Intern
Dime Magazine | Fall 2010

Marketing Intern
Florida Marlins | Summer 2010

PERSONAL

Warm Welcome Stays
> Renovated an 1886 farmhouse in the Berkshires
> Developed branding and website for it as a short-term rental

Common Threads
> Miami Board Member 2017-2022
> Non-profit focused on improving community health through after-school nutrition and cooking classes

St. Jude Children’s Hospital
> Miami Board Member 2016-2020
> Organized yearly golf tournament fundraiser

EDUCATION

Associate of Arts, Communications and Journalism
Miami Dade College