JORGE AZZE
(Associate Creative Director, Copy who goes by Jazz)
MASERATI
To introduce the latest Maserati models to South Florida, I played to what the market knows best — luxury. Rather than educating an affluent market on Maserati’s strengths, I chose to show how it complements the audience’s upscale South Florida lifestyle.
SYLVESTER COMPREHENSIVE CANCER CENTER
Strategy / Concept / Copywriting / Casting / Production
I created a series of stories where cancer survivors, or their loved ones, express how they’ve continued to experience the best of life because, thanks to Sylvester Comprehensive Cancer Center, they’re ‘still here.’ Based on a particularly powerful insight, ‘George & Ana’ was specifically written to be unclear to the audience which of the couple had cancer — because ultimately it doesn’t matter, it’s a journey you go through together.
Aster Awards: Gold, Total Advertising Campaigns
Telly Awards: Silver, Branded Content, Branding Campaign; Silver - Local TV, General-Hospital; Bronze - Online Commercial, General-Hospital; Bronze - Non-Broadcast, Outdoor/Environmental-Non-Traditional; Bronze - Local TV, General-Hospital
LEON MEDICAL CENTERS
Strategy / Concept / Copywriting / Casting / Production
When you get the opportunity to create a narrative for a client that prefers hard-sell ads, you jump at it. For this spot, I created a story about enduring love around a famous Mexican ballad.
SEGURA VIUDAS
Captioning is hard. In this mini campaign, Segura Viudas fans submitted photos and I captioned them on the spot, to fun results.